Trupanion reaches 1 million pet subscriptions milestone

Trupanion (Nasdaq: NASDAQ:), a prominent provider of medical insurance for pets, announced today that it has reached a significant milestone by enrolling its one millionth pet in North America and Continental Europe.

This achievement underscores the company’s sustained growth, with a history of double-digit increases in subscription revenue and pet enrollments over the past two decades.

Expanding beyond its flagship product, Trupanion has recently launched additional brands in Canada, such as Furkin and PHI Direct, and has entered Continental Europe with the Smart Paws and Pet Expert brands. The company’s expansion reflects a broader trend in the pet medical insurance industry, which saw over $3.5 billion in revenue in North America in 2022, a 24% increase from the previous year, with Trupanion being the largest contributor to this growth.

Despite this success, the market penetration for pet insurance remains in the low single digits, suggesting a considerable opportunity for growth in Trupanion’s global markets. Margi Tooth, President of Trupanion, emphasized the increasing need for high-quality pet medical insurance as pet parents seek to provide the best possible care for their furry family members.

Trupanion, listed on NASDAQ under the ticker TRUP, has been a leader in the pet insurance space for over two decades, offering peace of mind to pet owners with its unlimited payout benefits and patented direct payment process. The company’s commitment to pet health and owner support is evident in its product offerings and technological innovations.

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