How Nerds candy became cool again — and found its way to the Super Bowl

If you’re a child of the ’80s, you likely remember Nerds, the pebble-shaped novelty candy that came colorfully packaged with two separate flavors per box. This was far from your typical sweet: It wasn’t chocolatey, nor was it quite like other oddball creations of the era, such as Pop Rocks. It had a nerdish vibe all its own.

Now, some four decades later, that vibe is back.

Nerds…