Treasury Wine Estates Limited (OTCPK:TSRYY) Full Year 2023 Earnings Conference Call August 14, 2023 8:00 PM ET
Company Participants
Tim Ford – CEO, MD & Director
Matt Young – Chief Financial Officer
Tom King – Managing Director of Penfolds
Ben Dollard – President of Treasury Americas
Pete Neilson – Managing Director of Treasury Premium Brands
Conference Call Participants
Craig Woolford – MST Marquee
Michael Simotas – Jefferies
Tom Kierath – Barrenjoey
Shaun Cousins – UBS
David Errington – Bank of America
Bryan Raymond – JPMorgan
Lisa Deng – Goldman Sachs
Richard Barwick – CLSA
Ben Gilbert – Jarden
Phil Kimber – E&P Capital
Sam Teeger – Citi
Operator
Thank you for standing by. And welcome to the Treasury Wine Estates FY2023 Full Year Results. All participants are in listen-only mode. There will be a presentation followed by a question-and-answer session. [Operator Instructions]
I’d now like to hand the conference over to Mr. Tim Ford, Chief Executive Officer. Please go ahead.
Tim Ford
Thank you and good morning. Thanks for joining the TWE 2023 Full Year Results Briefing. Joining me today on the call as per normal, members of our leadership team, Matt Young, our CFO; Tom King, the Managing Director of Penfolds; Ben Dollard, President of Treasury Americas and Pete Neilsen, the Managing Director of TPB. I’m pleased to announce today our results for fiscal ’23, a year where we delivered margin accretive earnings growth, built on our already strong platforms for Luxury wine growth with Penfolds globally and also within the United States portfolio and made significant progress in the strengthening of our operating model for the future.
EBITS increased 11% to $583.5 million in the year, and we grew EBITS margin by 2.9 percentage points to 24.1%. We are particularly pleased to report the margin expansion in an environment of elevated cost inflation as we continue to make progress towards our long term EBITS margin target of 25% and then beyond. That performance was driven by continued growth in our Luxury portfolios where momentum remains very strong, particularly for Penfolds. Also, through the successful implementation of price increases across several key brands with strong equity, and also through incremental cost savings from our global supply chain optimization programs. Pleasingly, premiumization trends are continuing in our key markets, with ongoing strength of Luxury wine and the overall resilience within the Premium Wine category. And while Commercial price point volumes remain in decline globally, we are acting both proactively and decisively to ensure that we have our operating model, our cost and asset base in the right shape moving forward, with some excellent progress made in recent months, which I’ll touch on in more detail shortly.
With that said, we enter F24 well positioned to deliver growth led by a Luxury Brand portfolio, our culture led Premium Brand portfolio, and the benefits of our asset and cost based optimization initiatives already delivered in FY23. Our confidence in our future trajectory is underpinned by our diversified global business model, our brands, our markets, our channels, and the multiple country of origin portfolios, which has proven to be a significant strength, enabling us to adapt and respond to the ever changing consumer and economic environment over the past year in particular. Now touching on some of the other key performance and financial highlights, portfolio sales premiumization continue reflecting Luxury sales growth, as well as the Commercial portfolio declines with 85% of our global revenue now generated from the Premium and Luxury portfolios an increase of two percentage points on the prior year. Net Sales Revenue did decline 2% to $2.4 billion. With Luxury sales growth and price increases across key portfolio brands, partly offset by the Commercial portfolio decline, is very strong sales mix, which reflects the ongoing premiumization of the category as well as our business saw revenue per case increase by 13%.
And in addition to strong EBITS growth, we delivered growth in net profit after tax, which along with earnings per share increased by 17%. Cash conversion was 61%. And excluding the change in Premium and Luxury noncurrent inventory was 76%, which is below our annual target of 90% or higher, reflecting the timing of our sales in Asia in the fourth quarter, as well as the earlier timing of supplier payments and promotional spend on our brands in Treasury Americas and Penfolds. We expect our F24 delivery full cash conversion to be in line with the target. Leverage was at 1.9x remaining within our 1.5x to 2x through the cycle target, leaving us once again with a strong balance sheet with options to use this strength to continue to drive growth and shareholder value.
And finally, the board declared a final dividend of $0.17 per share, bringing the full year dividend to $0.35 per share, which is a payout ratio of 67% for the full year, which once again is towards the upper end of our target range and an increase in 13% on the prior year. Our three brand portfolio divisions Penfolds, Treasury Americas and Treasury Premium Brands, each made progress towards their strategic objectives in the year with the delivery of NSR per case growth and margin expansion by each division on a constant currency basis highlight. The Penfolds result was clearly a standout with strong double digit top line growth, reflecting the strength of this exceptional brand, and the outstanding execution by the team who continue to build distribution and grow consumer demand globally.
In Treasury Americas, we have continued to build our exceptional Luxury portfolio of platform delivering price rises across a number of brands and growing distribution in a year have constrained wine availability. In our Premium portfolio, we saw another year of double digit revenue growth from Latour and whilst revenues for 19 Crimes declined in the year overall this brand is performing above market trends when you look at retail Scan Data, reinforcing the strength of the brand equity in 19 Crimes. Overall EBIT margin for the division grew strongly reflecting this portfolio mix as well as improved cost management.
And for Treasury Premium Brands, we maintained excellent momentum in a number of priority brands, which enabled double digit growth in gross profit for both the Premium and Luxury portfolios for TPB. Whilst the top line was impacted by the category wide decline in Commercial portfolio volumes, improved mix and the delivery of price increases helped support gross profit expansion. And the team has made outstanding progress in delivering the new TPB operating model and the supply chain restructure to support that. Shortly Tom, Ben and Pete will each provide some more detail on the performance of the three divisions.
Touching on sustainability, and in F23, we continue to make progress towards what is an ambitious suite of commitments in a number of very important areas. For climate change and energy. The launch of Australia’s largest Winery Solar installation in the Barossa Valley was a highlight with a similar rollout to following California through fiscal ‘24. And we are on track to deliver on our target for 100% renewable electricity across our operations by the end of calendar year 2024. As a business with a significant agricultural footprint across key global winemaking regions, we have a responsibility to be a leader in water stewardship, and in F23, we delivered on our strategy called Treasury water, which was informed by the comprehensive review we completed the prior year. As part of this, we have committed to investing in smart water meter technology across all of our high and medium risk sites and vineyards and wineries by the end of F25 which will enable us to make smarter data led decisions around our use of the water, particularly in our vineyards and wineries. We continue to target destination zero harm as the core of our health safety and wellbeing agenda. And in F23, we achieved our target for a reduction in the serious incident frequency rate supported by the launch of the organization wide build Safe Together campaign, which included a particular focus on mental health to supplement the strength and physical health we already had.
Female representation remains a key element of our inclusion, equity and diversity commitments. And we saw continued improvement in F23 with an increase in total female representation to 42.8% of our total employee population up 0.9 points in the year, while representation of females across our senior leader cohort held broadly stable. And finally on this topic in terms of sustainable packaging, we did not achieve our goal for 100% of our packaging to be recyclable, reusable or compostable by the end of 2022 calendar year. But that doesn’t mean we’re not making great progress in the area. For example, at the Barossa packaging center, approximately 90% of production is now recyclable with the remaining elements, reflecting challenges for the broader industry. And we are seeking to work collaboratively with our drivers, partners and peers to solve for these problematic materials by the end of 2025. We aspire to be a leader in sustainability, not just in the wine industry, but across the global beverage sector. And while we still have much to do, I’m very confident we’re on the right track towards achieving our ambition. In our full year results update 12 months ago, we shared our expectations for the wine category performance, leading into a tightening economic environment with our message at the time, reflecting our confidence that category fundamentals would remain strong across our key markets through this cycle, particularly for Premium and Luxury one.
Pleasingly 12 months on it is playing out as we expect, with premiumization continuing to drive the category globally, and with a number of key long term consumption drivers enduring. Luxury while consumption remains strong, with double digit value growth recorded in a number of markets through the 2022 calendar year as measured by IWSA, including in Asia, Australia, in the UK, whilst in the US we saw modest growth across the market, largely due to reduced availability from the 2020 Vintage that was impacted as we all know by the wildfires in Napa. Great result there. All metric and indicators that we track constantly suggest this trend has continued through 2023 year-to-date. In consumption in Mainland China did decline during the period largely due to impact from the pandemic. But we remain confident in the significant long term opportunity for the category and our sales in that market.
The Premium segment has remained resilient. As you can see on the chart, which shows value and volume trends as measured by Scan Data, which is the best measure of consumer demand. The Australia and UK Premium category has seen value growth over the past year with the US been in very slight decline, albeit the past 13 week data shows an improving trend to growth for the Premium Wine segment in the United States. We see these trends in both the Premium and Luxury wine segments in our key markets remaining largely consistent in F24.
For TWA, our strong Luxury portfolio momentum continued in F23, it was another year of exceptional performance, Penfolds grew revenue by 15% or more in Asia, Australia and in EMEA, while also achieving double digit growth in distribution across the global target account universe. Portfolio expansion was another highlight, with the multi country of origin focus, successfully expanding to include wine source from France and China, across both the Bin portfolio, and the newly launched One by Penfolds tier.
In Treasury Americas despite constrained availability, we grew the breadth and quality of our distribution for the Luxury Portfolio, and implemented double digit price rises across key brands such as Stags’ Leap and Beaulieu Vineyard. In addition, revenue through our Cellar door and wine club grew 10%, a pleasing return to growth for this highly profitable channel. And we return, as we return or should say, to a normalized level of Luxury portfolio availability from fiscal ’25, we remain very confident in our US Luxury portfolio as a strong platform of future growth in Treasury Americas and for the group. We also saw a number of our Premium portfolio brands continue their strong performance in F23, reflecting our ongoing focus on investment and innovation. Two highlights were Squealing Pig and Matua brands, whose global revenue increased by 17% and 11%, respectively in F23 with each of these brands growing across multiple markets. From Latour in particular, it was the third consecutive year of double digit revenue growth driven by the United States. The 19 Crimes brand globally has strengthened over the course of F23.
Firstly, in the US, 19 Crimes grew across scan channels for the year delivering 1% growth against our Premium segment which I’ve already highlighted, which declined slightly, with momentum certainly improving considerably in Q4 in line with our plans and activation. Outside of the US 19 Crimes continues to perform strongly in all other markets, with revenue up 8% driven by growth in particular, in EMEA and Asia. Our focus for this very important brand 19 Crimes in the first half of fiscal ‘24 will be the global launch of our new brand platform, a new package and a very innovative consumer campaign. We expect continued growth and improved performance for this year to come through in particular in the second half globally. As we have previously explained throughout this year 19 Crimes as a brand globally, did perform below our internal expectations. However, it outperformed the market in the Premium category globally. And in May, we announced our intention to implement a range of initiatives designed to strengthen the operating model for TPB. And before I step through those, it’s worth recapping on what we’ve learned about this business since it became a standalone division in July 2021 two years ago. The priority brands which include wins, Pepperjack, Squealing Pig, 19 Crimes and St. Huberts The Stag are proven to be a genuine growth engine, connecting strongly with consumers and providing a great platform to take advantage of the long-term category premiumization trends.
To put some context of this, our priority Premium portfolio has grown revenue and an annual compound growth rate of 25% over the past three years, the opportunity to grow this portfolio outside of the core Australian and UK retail markets we believe is significant. And we’re making good gains, particularly in Southeast Asia where we’ve gotten real traction over the past two years, building both awareness and distribution of our brands. And with the essence of TPB centering on driving category leading innovation, inventiveness is a core part of this business’s DNA. We’ve seen that through our product development in the better for you space with innovations like Pepperjack mid strength, and the introduction of new packaging formats, like magnums reflecting the strength of focus, have been consumer and insight lead within this business. These elements reinforce our confidence in the long term trajectory for TPB with top line growth and margin expansion to be led by the continued growth of the Premium portfolio, which now is over half of division revenue.
Commercial one however, in line with overall market trends has seen consistent annual decline, driving the reduction in total division volume, we do expect the declining Commercial volume to continue. And with that in mind, we’ve embarked on a series of initiatives to get ahead of any long term adverse impacts, and right sizing the cost and asset base, and ensuring greater operational and strategic flexibility to support the continued growth of these Premium and Luxury portfolios I’ve talked about. These initiatives have included reducing the overhead cost to align with the future scale and size of the business, implementing changes to our Commercial wine supply chain to what will now essentially be an outsourced and more capital light supply model, as well as divesting and rationalizing our asset base. The transition of Commercial wine production to outsource to third party providers, the closure of the Karadoc winery and the divestment of Commercial grade vineyards have all been key actions that have or are being progressed through fiscal ‘24.
Upon completion of this program, we will have delivered a number of significant benefits, including variablizing the Commercial wine cost base, mitigating the impacts of higher COGS as a result of reduced Commercial portfolio volumes thereby reducing TPB’s exposure to this Commercial wine segment and increasing our strategic flexibility and optionality with respect to the remaining portfolio. As always, we continue to assess asset and brand optimization initiatives that we believe will further strengthen TPB’s operating model. We are confident this business is now structured appropriately to continue its growth focus on the portfolio premiumization and margin growth strengths of this business does have.
With that, I’ll now hand over to Matt, who’s going to run through the financial results.
Matt Young
Thanks, Tim. Morning, everyone. Pleased to share with you the highlights of our fiscal ‘23 financial results. Group Net Sales Revenue declined 4.9% on a constant currency basis reflecting Commercial portfolio declines within TPB and Premium portfolio declines in Treasury Americas against these however Penfolds delivered revenue growth of 13.8% and we saw the benefit of incremental pricing across all divisions. Those price increases plus the portfolio mix shift to more Luxury Premium wines delivered 9.6% increase in NSR per case supporting our premiumization strategy. COGS per case increased 2.8%, reflecting the premiumization of the portfolio, but includes the benefit of our 2020 global supply chain optimization program, which delivered $62 million on a run rate for the year. On a mix adjusted basis, COGS per case were in line with the prior year, as expected.
Cost of doing business margin increased one percentage point to 22% driven by lower NSR, but also the continued focus of brand investment across the portfolio. EBITS was $583.5 million, an increase of 8.6% on a constant currency basis, and EBITS margin improved to 24.1% with margin expansion delivered through stronger portfolio mix, price rises, and strong cost management. ROCE increased 0.6 percentage points to 11.3%, which is progress on our plans to restore and grow ROCE. And finally, our leverage increased modestly to 1.9x in line with our through the cycle target range with flexibility to support investment and growth and the delivery of shareholder returns. Our continued focus on revenue growth management has allowed us to deliver sustainable underlying growth of earnings and margin expansion in fiscal ‘23 and will be a continued focus in fiscal ‘24. We’ll continue to invest strongly behind our brands building on the current momentum we’re experiencing in many markets to drive top line growth.
When we presented in August last year, we talked about our plans to take targeted price rises in fiscal ‘23. And as you’ve heard from Tim and I already, those price rises were successful and supported our improved revenue per case and EBITS margin. On this slide, you’ll see further detail of the price rises achieved on the brands we highlighted last year. These included increases on the Penfolds Luxury Cabernet Beans such as $10 per bottle on Bin 407. Increases on Premium brands, including 6% increase for 19 Crimes in the highly competitive UK market, and 10% increase on Matua in the US. And importantly, as we build on the Luxury portfolio platform in the US, we’ve taken double digit pricing during the current period on supply constrained brands product such as Stags’ Leap Cabernet which you see here but also similar price rises on the Chardonnay as well as Beaulieu Vineyard among other brands. The strength of our revenue growth management disciplines will further support top line growth and margin expansion in the future. Total material items of $109 million or $76 million after tax had been recognized in the year and generated net positive cash flows of $34.5 million. In addition to the previously announced programs of work costs associated with the implementation of our new TPB operating model and supply chain restructure were recognized in the year.
We expect this program will be completed in fiscal ‘24, with total one off costs of approximately $90 million, cash costs of $30 million overall associated with that program.
Moving to the balance sheet, net assets increased $90 million versus the prior year on a reported basis. Key factors impacting the balance sheet and the half outside of working capital include the acquisition of Chateau Lanessan and the divestment of non-core supply assets in Australia and the US. And I’ll turn to inventory in more detail. Total inventory value increased 8% versus the prior corresponding period. Current inventory increased $42 million reflecting future demand expectations for our Premium and Luxury portfolios. Noncurrent inventory increased to $112 million versus the prior year. Within this we note that Premium inventory has increased. And this reflects the moderation of sales performance in our Premium portfolios. And this has been managed through the normal course operations through future sales plans or as we balance out inventory through future vintages. In fiscal ‘24, we expect mix adjusted COGS per case to be in line with fiscal ‘23. The impact of the lower yielding vintage ‘23 intake as well as reduced portfolio volumes is reflected in this expectation, as other benefits of our recently announced supply chain restructure.
We believe holding cost of goods flat in a period of ongoing higher inflation is a pleasing outcome testament to the flexibility of our teams to respond to the changes in the supply chain. Turning to cashflow and net debt. Operating cash flow before interest tax and material items was $443 million for the year, with reported cash conversion of 60.6%. Excluding the change in non-current Luxury and Premium inventory cash conversion was 76%, which was below our target of 90% or above. Cash conversion was impacted by the timing of sales particularly into Asia, with a greater proportion of export sales shipping in May and June, as opposed to March and April and May than we planned. Given the value of the sales and the standard credit terms with export customers. This impacted our cash conversion by approximately 10%. Also impacting cash conversion was the timing of global supplier payments, and brand investment spend on Penfolds and Treasury Americas, in particular in these markets are spent on future programs was slightly earlier than previous years as we got ready for the important launches like One by Penfolds, and the new 19 Crimes platform. We expect F24 cash conversion to be in line with our stated target of 90% or higher.
Moving now to CapEx. Total CapEx for the year was $141 million, which included maintenance CapEx of $102 million, and the acquisition of a previously leased Vinyard in the US for $25 million. Our investment in solar technology in Australia and California was a highlight and it will support the achievement of delivering 100% of energy from sustainable sources by 2024. We continue to expect maintenance CapEx for fiscal ‘24 to be approximately $100 million and finally, to Capital Management. Overall, our disciplined approach to capital allocation and cash flow has ensured we’ve maintained an efficient and flexible investment grade capital structure. This remains a key source of business strength and importantly, will be enabler of continued investment in fiscal ‘24. Leverage was 1.9x at the end of fiscal ‘23 within our target range of 1.5x to 2x, and we expect to deliver over the course of fiscal ‘24. Liquidity position remains strong over $1.4 billion of cash and committed undrawn debt facilities. And proactive risk management will ensure that our cost of funds will only rise modestly in fiscal ’24 despite an environment of increasing interest rates.
And as Tim mentioned at the start, we’ve today announced a fully franked dividend of $0.70 per share with our full year payout of $0.35 continuing to be at the top end of our policy range. Thank you. I’ll now hand over to Tom.
Tom King
Thanks, Matt. And good morning, everyone. I’m delighted to report an outstanding result for Penfolds. In a year that we’ve continued to see robust demand for Luxury wine and the Penfolds brand, globally. As a team we’ve remained laser focused on executing against our strategic priorities and the results we are seeing are a testament to the quality of this effort, and I’m extremely proud of the Penfolds team. Volume and NSR increased 7% and 14% respectively. Driven by strong momentum across the portfolio in Asia, Australia, and EMEA. The successful launch of One by Penfolds in China, and growth in our multi country of origin portfolio. NSR per case improve 6% reflecting improved mix and supported by price rises on our supply constrained Luxury Cabernet Bins. COGS per case increased, reflecting the release of wines from the higher cost 2020 vintage and increased contribution from the higher cost US and French portfolios. Cost of doing business increased 6% as we continue to invest in brand building to focus on accelerating our strong global momentum.
This led to a 16% increase in EBITS to $365 million and an EBITS margin of 44.5%. It’s been an exciting year for Penfolds with many execution highlights around the globe. We took our strategic focus on building consumer demand to a new level, using our deep insights on our consumers, both luxurious and connoisseurs to recruit and re-recruit consumers to Penfolds, which is reflected in the 15% and above revenue growth we delivered in Asia, Australia and EMEA. We recently welcomed our first creative partner, NIGO, whose creative talents spanned fashion, art and music. To partner with us on One by Penfolds. Our new brand tier inspired by culture, collaboration and community focused on engaging the next wave of Penfolds consumers. We revamped and upgraded our Re-corking clinics, a key way for us to engage with wine connoisseurs, providing collectors with an opportunity to connect with our winemakers and enjoy a Luxury brand experience that is uniquely Penfolds.
We launched luxurious gifting format in the Lunar New Year period, ensuring that Penfolds is front and center for consumers during key gift giving periods. We also made significant headway growing global distribution and availability. Continuing to roll out our targeted data led approach to scaling our availability in the right outlets with the right portfolio, and then bringing this to life in store with brand activation to drive rate of sale. Our approach is working with Penfolds outlets and listings growing across our priority growth markets. In our emerging markets in Asia, we focus on growing the number of outlets in which we are distributed. And we saw strong double digit growth across Singapore, Malaysia and Thailand continue, which sets us up well to continue growing our top line in these markets. Outlet growth in Hong Kong was slower impacted by pandemic related restrictions through the year. In other key markets, we prioritize listings as the measure of distribution, and we also delivered improvement in these markets during the year. In Australia, listings grew 7%, a very pleasing result for a relatively mature market, where our revenue grew 18%. Listings in the UK doubled, driven by our collaborative partnerships with key grocery channel customers and increase brand investment in this market. And in the US, listings increase for both the Californian and Australian sourced wines, driven by a significant focus in the on-premise and by the glass programming to drive brand awareness and trial.
I’m excited by the significant opportunity ahead of us as we continue to increase our distribution, which we’re confident will continue to support our delivery of top line growth. Our other focus is expanding our portfolio, particularly through the acceleration of our multi country of origin strategy. It was a milestone year for Penfolds collection, with the 2022 collection, including the release of wines from three countries of origin, Australia, the US and the inaugural release from France. This was followed more recently by another milestone release with our 2023 collection, including a fourth country of origin, with the introduction of CWT 521, our first Bin level wine sourced and produced in Mainland China. The successful launch of One by Penfolds was also a key highlight with over 100,000 cases sold in China, through ecommerce, retail and on-premise. In July, we held our global launch of One by Penfolds with wine from Australia, California and France adding to this portfolio. This is just a glimpse at some of our highlights in the past year. We’ve connected with more consumers than ever before, and we’re providing them with more choice to experience quality Penfolds wines through the expansion of our portfolio and I’m excited about what is ahead for Penfolds in F24.
Thank you. I’ll now hand over to Ben Dollard.
Ben Dollard
Great, thank you, Tom. And good morning. It’s a pleasure to join you today from the US. I’m pleased to share the fiscal ‘23 results for Treasury Americas. Overall the Americas business is in good shape. We have delivered margin expansion, and we’ve built on our key platforms growth throughout the year. Our Luxury brands led by Frank Family Vineyard, Stags’ Leap and Beaulieu Vineyard now account for just under 40% of our revenue and continues to gain strength through distribution expansion and price accretion in a year where we’ve had less Luxury wine to sell than in previous years. We are also well progressed in executing our plans for the new and refreshed 19 Crimes brand platform. From new package to the new consumer campaign to the next wave of category leading innovation brand has become known for.
Turning to the key financial metrics, volume and NSR declined 25% and 18% respectively, driven by the Premium portfolio, in particular 19 Crimes and Sterling Vineyards. And as we foreshadowed entering fiscal ‘23 reduced availability of Luxury wine from low yielding 2020 [inaudible] vintage. Volumes were impacted by shipments being 600,000 cases behind depletions as distributed into their inventory closely, a trend we are seeing not only across the wine industry, but broadly across other alcoholic beverage categories as well. Going forward, we are confident our strong and collaborative relationships and joint business plans with our key distributed partner will ensure the right levels of availability to continue growing our priority brands. Pleasingly, NSR per case increased 9% reflecting the shift in portfolio mix and successful delivery of price increases on key Luxury and Premium brands. COGS per case decreased slightly this period, with benefits from the global supply chain optimization program, offsetting the mix shift impacts. Cost of doing business reduced driven by lower discretionary overhead costs. We delivered EBITS of $204 million in line with the prior period on a constant currency basis, and EBITS margin of 24.8% just shy of our long term margin ambition of 25%.
Turning progress against strategic priorities, specifically growing our Premium and Luxury brand portfolios. In the Premium segment, we continue to invest in consumer engagement, Matua, our leading Sauvignon Blanc brand from New Zealand has invested heavily in digital and event activation prodding our endless summer campaign. Matua is wet rapidly expanding and gaining in popularity with consumers growing 10% in IRI channels and outpacing the New Zealand Sauvignon Blanc category. Well, we have successfully launched new innovations including Matua, Latour in the first half followed by Matua coolers cans in the likewise, St. Huberts The Stag is the official wine sponsor for the X Games, connecting with consumers their outdoor lifestyle. St. Huberts The Stag is resonating strongly with consumers achieving 19% value growth in scan year specifically outpacing the total ultra-Premium category.
In the Luxury Portfolio, our execution was strong despite supply constraints, we are strengthening our Luxury platform and successfully implementing price increases across our priority portfolio. We have grown the breadth and quality of distribution nationally. Another highlight for the improving performance of our Cellar door and wine club with NSR up 10%. Our Cellar doors are a key component of our overall Luxury strategy and an important way to engage directly with our consumers. Frank Family Vineyards was a highlight delivering results ahead of expectations in its first full year as part of Treasury Americas, we look to increase the availability of Chardonnay from Q4 of fiscal ’24 to support the growth we expect for this brand. Beaulieu Vineyard achieved a significant milestone with the 2019 Georges de Latour awarded a 100 point score and Wine of the Year from James Suckling.
In addition, the 2019 Napa Valley Cabernet was awarded Wine Spectator’s number one Wine Value of the year, our preeminent Luxury portfolio is well positioned. While availability will remain relatively constrained in fiscal — albeit delivering growth, we look forward to return to normalized availability in fiscal ‘25, supporting our confidence in growth expectations.
Moving on to our next strategic priority, delivering category leading innovation. 19 Crimes increments franchise remained in growth across scan channels, growing 1% over the year, and outperforming the market which declined slightly. This was driven by Kelly Gold, a leading sparkling wine innovation for 2022. And the number three innovation in the total category and other innovations including Kelly Blanc. Our first limited time offer for St. Patrick’s Day of — revolutionary red blend was a success, achieving significant demand and becoming one of our most productive SKUs in the period. We are focused on the improved performance of the classics tier and confident the launch of the brand’s new consumer platform and packaging in H1 fiscal ‘24 will reinforce our belief in this important brand within the 19 Crimes franchise. We’ve launched two new brands in the $20 to $25 price point, currently a significant gap in our portfolio, and a growing segment of the wine category in the United States. [Inaudible] focused on the attractive [inaudible] opportunity and tapestry red designed to appeal to the new Luxury consumers. These wines will be on shelf and in restaurants starting Q1 fiscal ‘24.
We continue to make progress against our strategic priorities in the Americas business. And we are confident in our execution ability for fiscal ‘24 and beyond. Thank you. I’ll now hand over to Pete Neilsen in Melbourne.
Pete Neilson
Thanks Ben. And good morning, everyone. I’m pleased to report TPB’s results for fiscal ’23, a period where we continued to see our priority brand portfolio build great momentum across our key markets, and we made significant steps towards setting our business for the future. Volume and NSR declined 10% and 5% respectively, driven primarily by a decline in commercial volumes, most notably in the UK and Australia. Reflecting the continuation of softening category trends for wine below $10. This was partly offset by strong performance in Southeast Asia, benefiting from our significant distribution growth over the past year, and the continued momentum for 19 Crimes which grew revenue by 8% across TPB geographies. NSR per case increased 6% reflecting the benefit of price increases across select brands and continued portfolio premiumization. With the Premium and Luxury portfolio is now contributing 61% of divisional NSR, up from 58% this time last year. COGS per case increased driven by a portfolio mix shift and partly offset by benefits from the supply chain optimization program. Cost of doing business improved 3% and included a $6 million gain on the sale of assets in Australia in the first half and the prioritization of brand investment.
As a result, EBITS increased 4% to $82 million, with EBITS margin improving to 10.4%. Turning to some execution highlights. Category leading innovation is key to us achieving our TPB ambition of bringing the pleasure of Premium wine to more people on more occasions. It is imperative that we continually innovate our portfolio to meet the needs of consumers now and their needs into the future. In F23, our innovation highlight included our partnerships and campaigns with the Australian Open, Sydney World Pride the UFC in Asia and our 19 Crimes campaign in the UK, taking both Squealing Pig and 19 Crimes to more consumers than ever before, through bold and innovative campaigns. Our disruptive 19 Crimes, obedience gets you nowhere campaign in the UK during the King’s coronation received a lot of attention from UK consumers and was a key contributor to the strong performance of 19 Crimes in EMEA where NSR was up 10% in F23.
We also continued our track record of introducing innovative new products to the wine category, a highlight being the introduction of our mid strength category with the launch of Pepperjack Mid- Strength Shiraz, a mid-strength wine that true to its campaign tagline really doesn’t taste like one. We also made pleasing progress and taking our priority brands global and growing in new markets and channels. Wins continued to grow its presence in Luxury channels. We’ve consolidated both BV’s Georges de Latour and [Winsonritik under the One Courtier, Vin Exane] who is best placed to expand these great wines to a network of international fine wine buyers and collectors in over 100 countries through the internationally renowned fine wine marketplace [Laplace to Bordeaux]. The Premium portfolio continued its global distribution expansion, and a highlight this year was the strong depletions growth in Asia across all of our priority brands, with Malaysia and Thailand being key contributors to this growth. These are just a few of our execution highlights for the last financial year. We have some exciting plans underway for F24. And remain very confident in the health and outlook for our core portfolio of brands that we know consumers love. And with the business now structured the right way for us to continue to premiumize, I’m confident we can continue to grow and improve our margin over time. Thanks. I’ll now hand back to Tim.
Tim Ford
Thanks, Pete. So you have heard from the team out, it has been another great year of progress really for each of our brand portfolio divisions towards each of their strategic priorities which remain unchanged going into F24 with the execution very clear for each of the teams. Across TWA, again, consistency with what we’re looking to execute, it will continue to leverage our strengths and capabilities globally. And make the progress on our key organization wide priorities you see on the screen and on the presentation. Elevating our culture and growing our talent and our people are our most important asset progressing to investment in technology that unlocks long term opportunities, great progress. They’re pursuing category leading innovation, which we’ve talked about a lot already today, and also pursuing complimentary inorganic M&A that will enhance our brand and asset portfolio and continue as always to drive towards the sustainability commitments that I outlined.
So to summarize, if ‘23 I’d characterize a really important year for TWA, where we adapted and responded to deliver the performance, we’re pretty proud and outlined today. And look back at a year and recognize that we delivered earnings and margin growth whilst navigating the ever changing consumer and the tightening global economic environment. Penfolds continues to go from strength to strength, building distribution, engaging new consumers and delivering outstanding financial results. Our US Luxury business continues to build on its great platform delivering distribution growth, direct-to-consumer growth, and price rises in a year of constrained wine availability. And our Premium portfolio has outperformed the market globally led by strong brands, leading brands. And we also have taken the proactive steps that will strengthen our TPB operating model and broader business and our supply chain for the future.
So with that said, and as a result, we enter F24 with even greater confidence in our strategy, our premiumization strategy, greater confidence in the strength of our diversified business, and our ability as a team to seize and deliver on the opportunities that are before us in the year ahead. And financially, we expect the year ahead to support our long term financial objective, which remains consistent as well which is to deliver sustainable top line growth year in year out and high single digit average earnings growth with a group EBITS margin target of 25% and then we work out where we go from there.
So with that said, that’s the presentation and commentary. I will now hand over to the operator to open it up for questions.
Question-and-Answer Session
Operator
[Operator Instructions]
Your first question comes from Craig Woolford from MST Marquee.
Craig Woolford
Good morning, Tim and team. I might ask about the cash flow if I can, obviously, the FY23, the second half ended up a bit lower, and you’ve explained some of the timing issues. I just like to clarify, if it is timing, do you expect it to be well above 90% in FY24? In other words period of hopefully normalizing and two parts, other parts to it. Why were the sales in May and June, and I noticed you used some data funding this year for receivables. Can you explain the rationale on that one as well? Thanks.
Matt Young
Thanks, Craig. Matt, here, thanks for your question. The cash conversion was below our target. And as you’ve picked up there was primarily related to the timing of sales. And hopefully, I gave a little bit of clarity that the timing of those sales, particularly in Asia had an impact of around about 10% on cash conversion. And if I go a little bit deeper on sort of, on why that was, many of you will know that particularly in Asia, we operate on largely a quarterly buying cycle and that over a number of years, that’s been the case. And we have a very disciplined way in which we engage with our customers, ensuring that we’ve got insight to depletions inventory levels. And that’s been a process that we’ve had for a long period of time and served us very well in maintaining a really strong business there for the Penfolds brand.
There is no overarching trend here that gives us concern each customer circumstance is different. So whether it be shipping patterns and other brands that they sell, we have really strong partners, really strong players who helped us grow the brand in that market. That disciplined approach is a strength of ours. And if that results in some shipments moving from March to April, or from April to May, the normal credit terms means that that’s going to put some pressure on the cash conversion, but whilst not an excuse for missing the target, I consider that a positive reason and a positive factor of how we manage that business. And hopefully in terms of understanding the strength of that business we’ve delivered half and on half and year after year, and Penfolds delivered that growth, and some of the data that Tom’s shared with you not just last year, but this year, the growing availability and distribution gives us confidence in the strength of our partners, and that brand. So I hope that sort of gives you a context that we don’t see this as a challenge, it’s a shame that we missed that target, but certainly for a positive reason, in terms of the growth of the brand.
Craig Woolford
And just clarify that receivables funding decision.
Matt Young
Yes, I mean, it was relatively minor, I think was about $20 million, which in the broad case of our balance sheet probably isn’t that significant. Generally I think if, when we’ve done this before we’ve done it in previous years where the credit quality of those customers allows us to get a cost of funds benefit. It still represents an advantage for us and the right financial decision, but not a big factor in our cash conversion.
Operator
Next question comes from Michael Simotas from Jefferies.
Michael Simotas
Good morning, everyone. The first question from me is on the outlook into FY24. Firstly, just a clarification. Tim, I think you just made the comment right at the end of your prepared remarks that FY24 will support the long-term financial objective, does that mean you’re expecting to deliver growth broadly in line with that long-term objective of high single digit and what do you need to do to deliver that growth? Is that contingent on a change in the China regime or China, sorry change in the China tariff regime? How important is the 19 Crimes relaunched to that as well.
Tim Ford
So hi, Michael, thanks for that. You’re correct in how I said that statement at the end, an important one to pick up. So thanks for asking the question. And I think your interpretation of it’s pretty well, right. How are we going to do that is continuation of Penfolds trajectory. If you’d roll that through, that’s going to continue. Yes, we expect top line growth in the US this year, some from Luxury, but also improvement in the Premium portfolio and you look at where we sit versus the category and some of the category trends over the last 13 weeks. That’s certainly not a heroic assumption. We expect more improvement on 19 Crimes in the second half versus the first half, just on the back of inventory transition new pack, yes, takes a few months to get through. And then once we have that on shelf in the US, in particular, the brand investment will really kick in from that point of view. So we’ve got expectations on that, but certainly not overly significant expectations what we’ve talked about in the past. I think with TPB, their continued top line, strong performance on Premium and Luxury, which will be offset by commercial decline. So you put that as a top line perspective. Yes, roll that through with the Coast Guard. And so I think that’s the shape to think about each of the divisions as we go into F24. And that’s what we plan to execute against.
Michael Simotas
Yep, that’s really helpful. Thank you. And then my second question is on Penfolds. I know you don’t really talk about the word reallocation anymore. But if you sort of look at the amount of Luxury wine that you’re selling into markets outside of China right now, what is that as a percentage of what you used to sell into China? And can you just talk a little bit more about the phasing of Penfolds second half versus first half? It sounds like you’re going to hold some product back just in case you do have improved access to China? Is that the right way to think about it?
Tim Ford
Yes, I think it’s not like I don’t like talking about reallocation, Michael. It’s just that it’s done. So I guess in the future, should things change with tariffs in China, we’re going to be talking reallocation again that’s cool. I look forward to that day, actually. But in terms of our Asia, I think what we explain about Asia in terms of the build, it’s really about constant continued distribution growth. And hopefully, the data points we’ve given you today, and also in previous presentations, just show half on half incremental demand driven distribution growth is what’s driving the performance. It’s fairly aligned with what the financial performance is across most of the market. So it sounds like a really boring explanation for Penfolds but continue to build distribution, bring new consumers into the category, bring new consumers into the brand. And then consistently doing that. And Tom might want to add to that, as well. And I’ll come back to the second part.
Tom King
Yes, no, you’re right, the concept of reallocation is well and truly done. And the results today are really reflective of the multifaceted growth opportunities that we knew were there. When we set up the division a couple of years ago, some particular highlights from my perspective, released today is the growth in Australia. We knew this was a market that was going to take a bit of time, we had some work to do to win back some hearts and minds with the trade and with consumers and put the right resourcing and investment in place. And what we’re seeing now is some really strong activity that’s driving awareness and consideration at a consumer level, and bringing new younger consumers into the category for the first time with some of our activation that we’re doing, and some really positive changes in our distribution. And whilst that listing, number of 7% growth might seem small, it’s on a significant base across the Australian market. So you factor in the increase in demand, the increase in the availability, and that’s helping to drive the top line growth, other markets around the world are in a slightly different stage in terms of their maturity. Asia continues to go from strength to strength. I say that quite broadly. Because while we talk about some of the key markets in Singapore, Malaysia, Thailand, some of the more emerging growth markets for the long term delivery and great growth rates as well. And it’s a pretty similar playbook that we roll out across the globe in terms of how we go about building that demand, and also that availability.
Tim Ford
And your second question Mike, on the first half second half split. Yes, as we’ve looked to plan out the year and clearly where there’s an option and there’s potential that things changed within the government interactions with China. Yes, to us, it’s prudent to give ourselves some flexibility, more towards the second half of the year to manage our Penfolds allocation, particularly the Bins and above, in a more strategic manner this year, it doesn’t change the depletions plan over the year, depletions is consistent month in month out, but it’s more our shipment profile where we will look at this point of time to give ourselves that option around shipping more in the second half versus the first half than we ordinarily would just because the opportunity may exist for us to reallocate some of that volume to different markets should things change within the China tariff scenario, which I think we’re all aware of at the moment. So that’s the logic behind it. It’s, we think it’s quite a strategic way to run the business what we wanted to flag it today. Yes, it was because we don’t want to get to the half and then surprise investors, we will clearly give an update most likely at the AGM in terms of what our plans would be around it in a couple of months’ time. So we sort of thinking through how we run the business over multiple periods, and just flagging that today as what our plans are internally.
Operator
Next question comes from Tom Kierath from Barrenjoey.
Tom Kierath
Good morning, guys. Thanks for the question. Yes, just another one on the first half second half seasonality. So it sounds like Penfolds second half skewed, 19 Crimes second half skewed, that you’re lapping gain on sale in the first half and $30 million of Frank contribution in the first half. Is it fair to assume the first half will be down in EBITS, with the second half kind of catching up to get to that high single digit number?
Matt Young
Hey Tom, it’s Matt here. Look, clearly, we haven’t given a specific first half second half across the group. But I think what you’ve touched on one is a very strategic approach that we’re taking to Penfolds which will be for the benefit of the long term. And across the rest of the business, we think the trends are pretty consistent. And I think the gain on sale you referenced is pretty minor in the grand scheme of things. So look, we’re clearly focused on top line growth, average earnings growth, and sort of driving that over the long term in F24 supporting that. And we think we’ve got all the building blocks towards that I think that the most important sort of thing to call out today was around Penfolds and the strategic way in which we’re managing that.
Tim Ford
Yes, I’ll just add Tom in, the 19 Crimes component of that. Yes, when I referenced the second half, yes, we’d expect that, it’s where the transition to new pack will have happened in the US more than just not with the other markets, we expect the other markets to be pretty consistent over the course of the year with their growth profile. So when you’re sort of combine that all together around the 19 Crimes brand, I think it’ll add up to relative consistency with a slight increase in expectation, the second half, but not heavily weighted.
Tom Kierath
Yes. Got it. And the second one would ask is just on depletions versus shipments in Americas, I see that you’ve said, the depletion ahead by 600,000 cases, per shipments, excluding new products that you’ve launched. I just wondered if you could give us a number, like an all in number, like so. Not excluding NPD, which I know is pretty big. I guess the reason I ask is, it just seems like there’s a whole heap of stuff that distributors and retailers have got. And they’re kind of destocking. And that’s been happening for a little while now. But just want to understand where exactly you are in that kind of destocking position over in Americas?
Matt Young
Hi, Tom. Sure, I might lead off and think Tim can also give some context on the US market. So the 600,000 is probably the most important one, I think the degree of NPD. And that’s relatively small, I wouldn’t worry about it, we’ve tried to give the number that matters the most, I think you’ve touched on an important factor around the wider market in the US, and certainly that we have seen across the industry, retailers, distributors look to manage their inventory levels more tightly. We know that with rising interest rate costs and no longer the same degree of tighter supply chains in that market, that’s a better proactive piece of work that they’ve done. And that’s similar to Treasury wine estates and other customers well, and we continue to be laser focused on depletions, as well. But we also shouldn’t shy away from the fact that our performance of the premium portfolio was below expectations as well. So that has played a role in the degree of that of — some of that destocking as well. But fundamentally, that is a part. And that’s a driver of the result in the fiscal ‘23. I don’t know, Tim, if you wanted to add more on the wider US market.
Tim Ford
No, I think you’ve explained it. Well, Tom, I just wanted to give you a compliment, actually, which is not something I always do is the what you’re the note you wrote around this, I guess the state of US distributors and inventory around wine, spirits and broader alcohol, I think was pretty well bang on from that perspective, I think you’ve got the drivers, right. And all the rest of it that you had in that note, I do wish we’d seen a spike a few months back than what it seems the analysis shows others have which we didn’t. But your point around distributors really driving their inventory, and particularly the cost of their inventory and the cost of capital required to maintain their inventory is a real issue and is real across the whole US states of them, all US states at the moment. So we think going forward the depletions will be much closer to shipments with our plans. We’ve got aligned with their key distributors, particularly BBG and RNDC, are our two biggest partners across that market. But yes, we’ll manage that fairly closely. But you wouldn’t expect to see such a disparity going forward.
Operator
Your next question comes from Shaun Cousins from UBS.
Shaun Cousins
Thanks. Good morning. Mabe the question regarding the cost savings that come out of the Premium brands operating model that be above the cash costs of $30 million, when are they expected to be received? Or any, will any be received in fiscal ‘24? And how will they be used to achieve the Premium brands EBITS margin expansion target? Or will some need to be used to offset sat some operating deleverage as volumes moderating TPB, please?
Matt Young
Sure, I would say, Shaun, the margin target that we’ve given is all-in, it includes the degree to which there is a deleveraging with reduced portfolio volumes. And it also includes the benefits of that program, but not to also ignore the opportunity during incremental premiumization that Pete and the team have been doing. So I’ll start with that, that more macro the specific program, with the benefits, we are expecting a full run rate of that by fiscal ‘24. So a very short payback on that piece of work particular on the cash cost side of it. So you’ll start to see that run rate in the expectations. But we’ve essentially, it’s important to highlight the point that we made is, the impact of that is mitigating incremental costs that we’re seeing either through lower portfolio volumes, or increased the input costs, or cost of goods side within the year for fiscal ‘24, we’ll deliver those benefits. But it’s to an extent and mitigation of the challenges we’ve seen.
Shaun Cousins
Do you think any will be net? Do you think you’ll actually generate net savings?
Matt Young
As in savings over and above?
Shaun Cousins
Yes, please.
Matt Young
At this stage, we’ll update if we believe we’re going to deliver more than that. At this stage we feel comfortable giving that it’s going to be broadly in line or above the $30 million.
Shaun Cousins
Okay, and thank you. And my second question is just around the plans for 19 Crimes classic, can you just talk a bit about the competence in the label relaunch? How the old label product has been cleared without damaging the long-term health of the brand? Especially, I guess there’s been evidence in market of second tier skews being sold at very low prices, just I guess maybe how you’re managing clearing old product without damaging brand health and ultimately, without impeding the success of the with 19 Crimes classic relaunch, please.
Tim Ford
I’ll kick it off and then I’m sure Ben will want to add to this as we got. You’ll see the we’re going to very clear plan around that the execution of the new platform, the new pack, yes, you move through inventory over that period of time, and I think you’ve seen in the market over there as well. I think we’ve got the balance right now between aggressive promotional activity to drive volume getting into consumers hands as well as getting the balance of what the brand needs to stand for the brand health, which is pretty strong still. So the plans that guys have implemented over the last quarter, give us more confidence that we’ve got that right. Yes, I think it takes that period of time, state by state in the US where it does require new pack before we go with the big investments, yes, you’ll see small examples, I’m sure you’ve seen them, we’ve seen them everyone’s seen bits and pieces where the price is not within our strategy and we deal with as we go, and we welcome you sending those through when you do show, and so keep doing that play. So I think from that point of view, yes, there’s a very clear plan, very clear strategy. Yes, distributors, a very engaged in it going forward. I think the one thing we’ve seen over the course of the year is the brand equity is still strong, it’s still outperforming the market, probably go back to our March Investor Day, we probably beat ourselves up a bit around our performance versus our internal plans, but still beat the market. And we’ve got a lot of pretty exciting platform to come. So yes, we’re feeling good about it. No question around that. And it’s in all markets around the world. So, Ben, do you want to add to that?
Ben Dollard
Yes, sure. And I think, look, just a couple of builds to that. And, as Tim said, it’s been very tightly managed, and but it goes beyond the label. The label is a key component in the upgrade and the consumer testing we’ve done, no doubt, we’re excited to have that hit the shelves. But in addition to that, we’re launching a pretty exciting new campaign for that. We’ve also learned a lot over the past six months just around our pricing management, our programming activity, our engagement with our retailers. And we’ve seen some positive results on that, particularly on the Classic tier. So we look at as an all-in program across the 19 Crimes franchise, and then the last component of that, which I think we’ve done a particularly good job of over the past period of time is our innovation platform. So in addition to the new label launch, we’re also going to be introducing new innovations, certainly as we come into the Halloween period. So there’s a lot to look forward to. And as Tim said, and I concur, it’s being very tightly managed in terms of the transition.
Shaun Cousins
Fantastic. Thanks, Ben. Thanks, Tim. Thanks, Matt.
Tim Ford
Sure, I have more to give you.
Shaun Cousins
IRI, Tim.
Tim Ford
No, I don’t know because you look at closely on number you on the call of it closely as the IRI data as well. And you’ll see over the last 13 weeks, the average price for 19 Crimes has reduced but only marginally when you look at it right across the category, so on average across all retail channels across also, it’s certainly in line with our plan, we had planned to be more aggressive with the promotional activity to get on the end caps to get it in consumers hands, and it is working. So I think for me, you look at that data there as well, the gap from where we were 13 weeks ago, 26 weeks ago, while slightly down in price is still solidly in that mid-$10 range across the board. So that also is a pretty good guide of what we’re doing with the brand.
Operator
Your next question comes from David Errington from Bank of America.
David Errington
Good morning, Tim. Look, I apologize up front if I come across in any way rude. But I want to talk about US business. Now, I know that there’s been a lot of rhetoric, and there’s a lot of talk, and you guys have really sold it today that it’s a pretty good result. But when I look at the actual numbers, and the return that you’re generating on your investment, not let alone your return on your effort. You dropped 1.2 million cases in the second half, your EBITS on a constant currency basis, if you strip out Frank Family went backwards $20 million, you’re guiding us in the market, that is probably going to be down another $20 million this year. Because we’ve highlighted that your EBITS margin is expected to be in the range of 22 to 23, when this year was 25. And that’s obviously because there’s another range here. I mean, there’s always an excuse coming, Tim, that’s either the COGS this year, or it was the bushfires three years ago.
I just don’t understand I just don’t get your strategy in the US where every year your EBITS seems to go backwards by $20 million. And it’s likely to go back with another $20 million on an underlying basis. In fact, on it, I think you said to Michael, that your revenue would be slightly up, but your margin is going to be down over 200 basis points. So I mean, that’s a pretty big downgrade, you’ve downgraded the market to that your EBITS is going to be about $180 million. I don’t think anyone’s picked that up yet. Well, what’s the goal in the US team? I mean, what is the goal because the EBITS just falling away. And it’s taking away some of the great things that you’re looking to do in Penfolds. So can you give us a bit of an overview of the US, please? Why you’re still there? Because on the numbers today, you guys are going backwards at a very rate fast rate. And if your second half launch of 19 Crimes doesn’t work? Well, I don’t know what plan C or D will be. So can you give us a bit of an update? Maybe Ben wants to kick in because I’m pretty disappointed with the Americas performance today.
Tim Ford
Good morning, David. Good morning to you as well. Yes, of course I can. One thing I would say is that if you think my statements have guided to a further downgrade in the US from an EBITS point of view, that was not my intention for fiscal ‘24. So that’s, I guess, point one. But to go back to the macro –
David Errington
That’s what it says in the bottom bullet point, FY24 margin, expected to be in the range of 22 to 23. And this year’s margin was 24.8. And you basically said that you’re hopeful of getting slightly higher sales, because still constrained, that means that EBITS next year is going to be lower than this year. Can you explain why that’s not the case?
Tim Ford
We expect to have top line growth through the year. And yes, the margin, we’ll through the mix, would drop back a point we think, but we’re not saying and I’m not saying that we expect EBITS to go backwards year-on-year. So that’s the point. Now, I think in the US business more broadly, I actually have greater belief in the health of that business than I did 12 months ago. And I fully understand you disagree with me. And that’s a good conversation we’re about to have. If you look at our Luxury portfolio, it’s not an excuse. We’ve caught it out for years that coming into this year, we had less Luxury wine to sell. So what do you do when you have less Luxury wine to sell? You focus on where you want to build distribution, and you improve the margin structure of that business through price increases. And we’ve done both of those. Yes, so we feel like the platform for Luxury growth, less so in ‘24 will see growth in ‘24, but certainly in the ‘25 because we’ve got a lot more wine coming online to sell. And so you have to have the distribution right and your margin structure, right, that’s in better shape for those future years.
From a Premium portfolio point of view, their game we are outperforming the market, when it comes to 19 Crimes, Matua significantly outperforming the market. And we got a million case brand this year on our hands, it will end up being a million case brand for Matua across its core portfolio as well as its innovation, which gives us two important brands greater than a million cases in the US market, which will grow going forward as well. So you think about the two strengths that gives us, what we’ve also learned this year, though, is that we’re not playing strong enough in the price points between $15 to $35, $35 – $40. Good top in, very happy where that’s going. Couple of big brands that are driving Premium growth for us into the future. But we need more. And you see some of the innovation we’ve launched here today. So I think from a business health point of view, I think it hasn’t delivered the stellar EBITS growth. And as you mentioned, I think that a year-on-year we dropped for two years there we grew substantially through innovation through our top line and through EBITS, this year we have not. We’re not hiding from that. But what I’m explaining is the reasons I believe and the question you asked me around what gives me confidence and belief in that business. And I haven’t and I think the team there through adapt in this year, and the way they’ve responded is pretty impressive. So that’s my belief, though.
David Errington
Yes, but you’re only 40% Luxury Premium, Tim, how are you going to offset that? And look, I get it, and maybe we take it offline. But geez, you’ve been talking up the US for a long time now. I mean, we’re talking 20 years, it’s never delivered. I don’t know when you’ll ever concede it will. But anyway, I suppose we can take that offline. But the inventory, what worries –
Tim Ford
Just one point, David, 40% Luxury. Yes, I think it’s 94% of the business is Luxury and Premium. So yes, the majority of that businesses now Luxury and Premium, we are essentially out of the Commercial wine category.
David Errington
So you’re saying it’s a good result this year, Tim, the EBITS? And don’t forget the last two years, it’s really been a COVID recovery. I mean, you really — you can’t say that you’ve been growing. I mean, if you look at your earnings, say three, four years ago, look through COVID, you’re still backwards. So I’m not anyway, I suppose I make a point.
On the inventory, I’m really concerned if you can explain the big increase in the Premium side. If you look at the numbers, you’ve increased Premium by about $100 million this year. And that’s when effectively if I look at the inventory, total premiums gone up to 737, from 637. And my concern is particularly non-current inventory. That’s where there’s a massive excess supply of B and C-grade red. So what’s going on in that? Is that a worry going forward? I think Matt said that you had plans to sell that through. But are you — what are you going to do with that? Because that to me is a real concern that’s the real area that you’re in over supply glut. That’s where the glut is? Are we going to have an inventory write down on this or what?
Matt Young
David, it’s Matt here. No, I think we’re in really good shape there. I think the work that the team has done over multiple vintages has got us in good stead, certainly you are seeing an increase there, based on the changes in the outlook for the Premium portfolio. But when you’re talking C grade it’s a highly flexible grade that we can manage. And we’ve got plans to manage that already in place as we look forward to vintage ‘24. But also the sales plans that the teams have in place. So we have very low risk in that space. We have a way to manage that. We’ve done a great job over the last period of time to the point where rebalancing the Luxury, so in your word that B and A that’s in great shape. Now in terms of balance, and at an industry level, there is challenge at the commercial sort of the D and E. And that’s something the industry is managing through. But certainly we feel like we’ve got inventory in a good position, certainly within our control. We’ve had good experience in this. I also call out we’ve over a number of years, we’ve taken a very conservative approach to the way that we value inventory. And when it comes to, if there are provisions are needed. We’ve held conservative provisions for a long period of time. So in our world, we’ve got the protection there if things were to move against us.
Operator
The next question comes from Bryan Raymond from JPMorgan.
Bryan Raymond
Thanks, guys. Just on back on the Americas. Just wanting to understand the pricing movement into FY24. You’ve obviously taken a fair bid in ‘23. Just want to understand if there’s incremental price rises coming through given ongoing supply constraints, or if there’s just annualization of existing price rises you’ve already made or if we should be expecting limited movement on price into ‘24.
Matt Young
At a macro level, Bryan, I think consistency is probably the way to think about it. There will be parts and pockets in the Luxury portfolio where our pricing roadmap where we will take some pricing, but we did a lot of the work in fiscal ‘23. But certainly building off the strength of some of our brands, there’s certainly opportunities in brands like Beaulieu Vineyard with the accolades it’s getting. But yes, they are longer term plans. The other thing you’ll start to see is that the strength of pricing we’ve done around Matua will continue not with increased prices, but you’ll get the run rate of that. And then I think Tim talked about before the increased investment in feature and display, and the way we manage that spend within the 19 Crimes portfolio will also be a factor, but I think at the macro level, assuming an ongoing run rate is the way to think about it.
Bryan Raymond
Right, okay, that’s helpful. Thank you. And then just on the guidance for what now appears to be high single digit growth of the group level and 45% Penfolds margin, just wanting to understand, just want to confirm, should the China opportunity present itself with that will be incremental around I would assume it’s not the case and margin to those or is that sort of somewhat built into your existing guidance?
Tim Ford
Yes, there is no incremental China tariff change built into any of the statements, guidance or plans that we have this year, but that will all be incremental.
Bryan Raymond
Okay, great. And then just the final one, for me is just on the longer term, just thinking about the ability for you to increase volumes in China should that opportunity present itself? Clear, this is an issue for maybe three, four years’ time in terms of the financial results, but just trying to understand the ability for you guys to leverage increased volume of Luxury grades, Bin and Icon ranges out of the key growing regions, how agriculturally constrained are you? Is that something that you would see as something where you could drive volume meaningfully? Or is it more going to be just about pricing, realization and margin equation?
Tom King
Yes, Bryan, it’s Tom here. Maybe I’ll take this one. And let Tim jump in. Look, obviously, it’s still pretty early days, we’re obviously encouraged by the recent strengthening in relations. And as we should do, we’ve been doing some scenario planning around what this could potentially mean for us in the future. Initially, the opportunity is largely going to be around how we optimize our allocations, and revenue management across the Penfolds collection. But we’re going to be looking to secure incremental sourcing from ‘24 onwards. The beauty of the model that we’ve developed over the last few years in terms of sourcing from different countries of origins is that we’ve got multiple now platforms to increase our sourcing and grow our volume at the Luxury and hopefully icon level as well. So the opportunity is there. We’ve been encouraged by the first releases that we’ve had from France and now from China. The most recent vintage in France was very encouraging for us in terms of the scale of what we were able to produce. So we’re feeling pretty excited around the potential for what would be a genuine multi country of origin play.
If things do change at the moment the certain things that won’t change in our strategy for Penfolds as it comes to China will continue to engage closely with the local wine industry and look to be a much more significant player in that industry off the back of our trial while making to date, multi country of origin portfolio growth strategy will be maintained and will continue to grow and focus on markets around the world. We’ve had some really great progress over the last two years. We’ve got a very balanced business now, when it comes to our diversification from a demand perspective around the globe. But we will, as we said, I think six months ago be looking to reallocate a portion of our Penfolds Luxury and Icon tiers from the Australian collection to China with things do change. So yes, there is opportunity for us to scale the portfolio but it will take time.
Tim Ford
There you go, you know now our whole strategy around what we’re going to do, that’s very clear, very multifaceted sides. Yes, let’s see.
Operator
Your next question comes from Lisa Deng from Goldman Sachs.
Lisa Deng
Hi, guys, two questions from me, mainly on Penfolds. One is a follow up on China. I think last year you guys gave us the number that Mainland China was about $20 million to $23 million in revenue and just breakeven. I did some back of the envelope, sort of calc on this global sorry, the global launch of One by Penfolds 100 cases or 100,000 cases that would be over $20 million by my calculation, can you give us an update on what China was in FY23? Please both revenue and profit, if you will, if you can.
Matt Young
Hi, Lisa. It’s Matt here. I will say it’s not something we plan to continue to share. It was certainly useful in the past as we were making that transition so that people understood it as a broader comment, I would say that the plan is to continue to support our base and investment in China, with the multi country of origin. And it’s not going to be a big profit driver for us as individual market. It’s around retention there, but we don’t intend to continue to share sort of the specific China market metrics.
Lisa Deng
Got it. A second follow up to that, I guess is the implied sort of envelope of growth for Asia Penfolds because I don’t know if I’m right. But if I get to somewhere close to a $45 million, $50 million sales for China this year, FY23. And the backout sales is closer to just over 400 for Asia, but we’ve actually had very decent distribution growth, as you’ve shown on page 24. So does that mean that the sales per point of distribution have actually been down, I just wanted to understand sort of that sales per point of distribution or the reorder or repeat orders from that expanded distribution footprint for the rest of Asia. Thank you.
Matt Young
It may be something we need to take offline. And I think applying a Matua market, back calculation around points of distribution in the Asian markets going to be very difficult given the availability of data and that sort of thing. I think the way to understand, the way that we’re hoping people understand it is that we are building distribution and growth in each of these markets. And we’ve been successful in that with double digit distribution, whether it be listings, whether it be outlets, that’s the path that we lay out for growth, and we have seen in last year’s presentation, the runway that lays ahead of us, and we have multiple years of growth that we can do that. We will continue to build out distribution, points of distribution at each of those over multiple years. But linking that back to rate of sale in markets, some of those emerging markets is going to be a little bit difficult.
Operator
The next question comes from Richard Barwick from CLSA.
Richard Barwick
Good morning, guys. I got a question around the Penfolds target margin. So you’ve upped that to 45% from the previous target of 40% to 45%. So this is following on from Lisa’s question a little bit. Can you talk to why that increase? I’m particularly interested in the context of One by Penfolds which I imagine would be lower margin, and that should be a driver of volume growth over the next couple of years. So just how that’s fitting into that expectation of a higher sustained Penfolds margin.
Matt Young
So, Richard, I’d say the previous target of 40% to 45% is probably the one metric we’ve never hit. We’ve always done pretty — been unsuccessful in delivering a lower margin on the Penfolds businesses probably where I’d start. I think to that point the growth of Premium was one of the factors as well as potential investments, right, and we’re now in a position where we’ve got the right level of investment for Penfolds to grow in multiple markets. So we don’t see that as a major driver of pulling the margin down. Secondly that we have an outlook around the growth in Premium and the margin that we will get that and by Premium [inaudible] and the One by Penfolds. So I think the way you should interpret that is we have good growth ambitions for those parts of the portfolio. But we also have good ambition and growth for their Bins and Icon and the upper level and that’s what’s giving us the confidence now, as we look out of our future plans of a margin around about that 45% is sustainable going forward.
Tom King
I’ll just add to that, Matt. And then sorry, Richard, just a bit more context on One by Penfolds. I think it’s important to remember the balance here that we’ve got around driving volume on that, but also the strategic role that that plays within the portfolio. And how it’s been positioned now for a very new consumer segment that we’re targeting for the first time and ultimately over the long term, the intent would be and the ambition is to bring those new consumers into Penfolds maybe into wine for the first time and see them over time, enjoy more of the Luxury wines through the collection. So it is — the volume is there is an ambition but much more strategically a role in bringing new consumers into to enjoy Luxury wines.
Richard Barwick
I think you talked about the strategy day over 300,000 case targets for One by Penfolds. Is that still in place for me, I was surprised to see you deliver 100,000 cases already just in China.
Matt Young
Yes, that’s still in target.
Richard Barwick
Okay. Just I have a question on the US margins have occurred. So obviously guiding down in FY24. And there’s a bunch of reasons there. But there’s an offset, you called out direct-to-consumer up 10% revenue in FY23. Obviously, a strong outcome. And as you pointed out, Tim, that’s very high margin channel. What are your expectations for direct-to-consumer would have thought, we’d see more recovery there. And that would have been a real positive tailwind for US margins, and yet you are guiding it to the overall margins to be backwards?
Tim Ford
Yes, I think that’s one of the increase components, I guess, when we look at our total picture from ‘24. Yes, we continue to see ourselves perform better in the DTC business than our competitors in that market as well. So as you build up the total picture of Luxury portfolio, Premium portfolio, including the investment behind driving that, plus the DTC business, that mix, if you like within that, we still see DTC continuing to grow. No doubt about that. And we ,I don’t think it was going to take another step up in terms of recovery, just continuing to outperform others is the way we look at that business.
Operator
Your next question comes from Ben Gilbert from Jarden.
Ben Gilbert
Hi, everyone. I just got two questions from me, just firstly on Penfolds. Just trying to sort of put together everything sort of talked about in the call. So the comments for distribution and volume growth remain consistent means you think you can still do that sort of mid to low teens. I started that highest single digit volume with the NSR per case type growth. And just on that, is it with the second half skews? Is this sort of by design or by your choice, or you just want to be prepared for China? Just want to confirm that because I suppose you still seeing strong demand and what’s the risk, you start to put some of these markets you spend a lot of time in such as Australia, offside if you start shorting the market or giving less volume than they might like, because it’s just some talk around sort of smaller sales forces, et cetera in Australia and concerns that if China does reopen, you might put the some of the key customers to the backburner again.
Tim Ford
It’s, hi, Ben. Well, the first half second half is purely around shipment volume. And we’ve got very clear line of sight on depletions plans and inventory. So we’re not going to short market so to speak, that means that products not going to be available continue that distribution growth. So it’s quite a detailed and clear plan we’ve got on that front. Yes, we will just monitor what we allocate over the next four to five months in particular. Yes, which might say in essence, what you’re saying is, yes, we may actually ship more in the second half to different markets. But we’re not going to pull back from the growth we’ve seen in these other key priority markets. It turns out and we’ve said this to our Australian customer base as well, in Australia will continue to be an important market for us going forward. If there is the odd comment that may exist out there, then that’s not fact base. But that’s certainly nothing we’re planning to do in terms of continuing to build what is a real strength here in this market now, because we’ve worked pretty hard in the last three years in particular, to start to see the fruits of that pay off. So now Tom and the team very focused on ensuring that this market continues to be a growth engine for Penfolds going forward. There’ll be natural skepticism, I guess from some particularly independent out there, but that’s not going to happen.
Matt Young
And, Ben, I might just add also to the first part of your question around, yes, that top line growth expectation for Penfolds as a division is expected to support our growth at a total company. So we do expect we’re going to be looking for similar trends in Penfolds off the back of the incremental distribution and opportunity that sits there, but also that should support the wider group. And just to reiterate the point that Tim sort of made around ANZ business, that’s been a real success this year, and calling out second half ’23 versus the second half ‘24 and I ended up 35%. So it’s a really strong market. It’s not one that we’re certainly walking away from and I think that’s a light, it’s starting to show the success of building up what that team has delivered.
Ben Gilbert
Thanks. I think just second for me, it just could you talk through why the COGS commentary has changed so materially over the last four months, the obviously at point is expected to be pretty material tailwind sort of 50 mil plus into ‘24. But it’s sort of now expected to be flat on a like for like basis. And I appreciate you that things like glass costs et cetera with energy but and the vintages but obviously commercial, which is this current vintage is smaller now, we’re talking obviously last few years when costs should be down. Plus in theory, you’ve also got some pretty material freight benefits. And to your point, you had a couple of million case brands into the US which decent chunk comes out of Australia and New Zealand, it just surprised me that we’ve sort of moved back to flat older thought we should still see some tailwind on a like for like COGS basis.
Matt Young
Yes. And I’ll clarify the language we had used for fiscal ‘24 that we expected to see improvement. We never gave a specific number. But what I would say is, look, I’m really proud of the work that the team has done over multiple years to manage costs, yes, that work has been significant. And to deliver flat COGS in the current environment is one that we think should be recognized as an achievement, now that the benefits that we talked about before that we expected are coming through, whether that be the lower cost 2021- 2022 vintages and the full run rate of global supply chain optimization, the sort of $90 million that we expect to come through, they are all still coming through, however, we are yet to see meaningful changes in respect of logistics, or energy and dry goods, those are still challenges and we expect them to be and the new challenges that we’ve sort of seen in the last six to nine months, which have emerged that are impacting cost of goods would be around a lower volume outlook than our expectations now that impacts production recoveries and costs, but also the vintage ‘23 in Australia was lower yielding. And that does put increased pressure on cost of goods now that particularly for our portfolio, but particularly for commercial ones. Now, the ability of the team to adapt to that and address a position that was probably worse than we were looking at I think is significant and just reinforces the underlying strength, we have to manage that. So we’re very comfortable with the outlook, that that’s a good outcome. It is slightly below where we’d like but it reflects the flexibility the team has been able to respond with.
Ben Gilbert
Can I just follow up just follow up quickly one thing that just on the freight, do you think this is more of timing it’s just taking longer for some of the freight costs to normalize when you’re coming out of some of the ports in South Australia and New Zealand? So do you think those benefits will come? And was the COGS issue, was it around some of the disease stuff or win? Has that impacted as well, or it’s more just vintage in South Australia.
Matt Young
Yes, we continue to believe from a logistics perspective, it’s generally timing related to Australia. But at this stage, we’re yet to see that come through and the language is there still unwind and get to come so sort of into fiscal ‘24. It’s not one that we’re prepared to put our hand up and say we expect that to come through, on vintage ’23, overall, the vintage was down. And you’re right, whether it be the weather or disease impacting parts of the industry or generally lower intake off the back of outlook for volumes that has reduced the overall intake for the industry. Treasury Wine Estates included, which given fixed asset base infrastructure, et cetera. And COGS will increase the cost per case of vintage ‘23.
Ben Gilbert
But not a bad overall thing for the industry.
Matt Young
That’s right.
Operator
Your next question comes from Phil Kimber from E&P Capital.
Phil Kimber
Hi, guys. Thanks for taking my questions. First one is on the Treasury Premium brands with the revised mid teen margin and it’s a little bit about 10% at the moment, the pathway to get there does that require another sort of major move in terms of removing some of the commercial brands? Or is that pathway there based on the changes that you’re making in FY23, and into FY24?
Tim Ford
Thanks Phil. It’s a couple of things, we’ve done the majority of the work we need to do around restructuring. And we feel like we’re well set up for the shape of the business and the growth we want to drive in the future. There are really two key elements that are going to help us get to that number, which is a continuation of the growth in our Premium portfolio with the work we’re doing on our priority brands across all markets, but also the other elements of the Premium portfolio within markets. And then secondly is a continuation of the focus on innovation. And we know there’s an opportunity to unlock new occasions for consumers that one not currently participating in and done, well can be done in a margin accretive way for us as a division. We also expect to see a continuation of decline in line with the market across all markets for the commercial category and the sum of those parts is what will get us to the outlook we have. We don’t — there’s nothing that we don’t have in our plan that we need to get us to that number. The continuation of the trends and the focus on innovation is what will get us there
Phil Kimber
Right. Thank you. And then my second question, and sorry, and I know we talked a lot about the US. But if I look at FY23 as a whole EBITS in constant currency flat, organic down, 10%. So you’ve had a cracking result in Frank Family Vinyard. Should we think about that similar shape going forward in FY24. You’re talking about earnings growth that the ex — the organic business, probably head backwards. And another great result from Frank Family Vinyard, is it more a case that those declines in the organic business are sort of rebasing now and so you won’t have that drag again. I was just trying to broadly understand the shape.
Tim Ford
Understand. Thanks for that and more than happy to talk about the Americas business. And hopefully it’s come across today that we don’t expect it to be purely Frank Family led in FY24. We know the wine we’ve got available on Stags’, on BV [Behringer] or the other Luxury brands as well. So but it would be a much more consistent Luxury, portfolio performance across those given the wine availability. So that’s the plan, bit of incremental, Frank Family Chardonnay, our first vintage kicks in — the first vintage since we acquired that business kicks in Q4. So there’ll be a little bit of that, that will give us the start of a step up in Q4, but majority through F25. But we’ll be consistent across the Luxury Portfolio.
Operator
Your next question comes from Sam Teeger from Citi.
Sam Teeger
Hi, Tim. Hi, Matt. Excluding Cellar door which grew NSR 10%, can you give us some more insights into the general US on-premise trends and how that have evolved over the last six months?
Matt Young
Sure. Look, I think the way to think about that is how Tim described before, which is continued improvement and growth, certainly the trends of visitation are slowly improving. The trends of availability of staff to be able to open on more occasions in the US market are continuing.
Tim Ford
Dollard can jump into this, wonder if you want to take from over there as well.
Matt Young
Ben, did you want to give a bit more insight on the –
Ben Dollard
Yes, certain. So, look, we’ve seen certainly a stabilized environment with regards to the on-premise and in consideration to Cellar door business and the performance there. And then we’ve seen a similar result with our on-premise business in quality of distribution. And that’s what we’re focused against in with our Luxury portfolio. So we’ve actually been really pleased with the expansion of distribution for our Luxury portfolio, and been very focused on the right accounts across the country. And so the on- premises is a very important component of our overall growth, and how we think about growth and a very viable retail outlet as well. So yes, I think the on-premise businesses, we see it is strong, we expect that it’s going to continue to be strong, and particularly well aligned to where we’re headed with our Luxury portfolio.
Sam Teeger
All right. And for the new 19 Crimes products in the Americas, what multiple you or have you started booking shelves and distributors. And when will it be on the shelves for consumers to buy?
Ben Dollard
Yes, so we, there’s not one answer to that question in regards to it. So we’re going to start to appear at one time. It’s a very carefully managed process based on rate of sale and retail, feature and display and promotional activity. So in some markets, we’ve started to see the new package launch, sorry, hit the market, certainly our cabinet and some key retailers. But we expect to see the real impact is going to occur in H, when we see the broad component of the Classic tier is going to be in the new package. But as I’ve mentioned, there’s not one answer for the whole country, it’s going to depend based on timing across the country.
Tim Ford
With any of these changes, Sam, it’s going to be progressive month in month out. And let’s, we don’t say it’s going to hit in H2, what we’re saying is at that point in time we expect it to be throughout the market in a meaningful way. So thank you for that. All right. I think that’s all the questions. I’m glad I got a chance to ask those. Thank you, great set of questions. And I look forward to talking to a number of you in more detail over the coming days. Thanks for joining us. Cheers.
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